Now, shall we take a walk down memory lane?
Then, there's your infamous CEO, Mike Jeffries, who I can only describe as standing on the fine line between complete douche and just plain creepy. He has OCD-esque rules for his male-model flight attendents, and says he wants his stores (who market to children as young as 7) to "sizzle with sex".
|...cough *pervert!* cough|
Also, the most recent controversy surrounding you is nothing but utter rudeness on his part: In a 2006 interview, when asked why Abercrombie does not make larger sizes (defined as an XL or XXL), he says,
“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong, and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny.”
You probably don't need me to tell you this, but this statement is morally wrong on so may levels... first, there's an obvious, jarring superficiality. Also, there's the fact that it sounds so mean-spirited and cruel. And one last piece of advice: It's incredibly difficult to take a 68-year-old businessman seriously if he says "totally vanilla", "dude", and "old fart".
So, with your best interests at heart, I'm going to let you in on a little secret: 21st century teen girls are more powerful than you think, and even more powerful that we think.
We're intelligent, informed, and sensible, a dangerous combination. We can make or break you, and you'd rather alienate us than try to be kind, just for the sake of your own image?
Overall, I just wanted to inform you that this sexist, sizeist attitude isn't doing you any favors. In fact, while I was *Googling* Abercrombie, I was a little delighted to see this:
Oh, what were you saying about "companies in trouble" again? Tut tut, Abercrombie.